PERSONAL INFORMATION WE COLLECT
When you visit our Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” - Data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” - Action trackers occurring on the Site, which collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” - Electronic files used to record information about how you browse the Site.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Stripe, ApplePay or PayPal handle), email address, and phone number. We refer to this information as “Order Information.” Please note, however, that Stripe, ApplePay and Paypal securely share your order and delivery details with us, but do not share any of your sensitive payment information.
Additionally, we also collect information when "opting in" to our mailing list, which is powered by MailChimp. Our mailing list is an optional service to our customers and the visitors to our site which provides promotional information including (but not limited to) shop announcements, restocks, new styles and exclusive discount codes. Although your email address is required, we will never share your information with any third-party without your explicit consent. You may unsubscribe at any time on your account page or by clicking the 'Unsubscribe from this list' link at the bottom of each newsletter.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We only share your Personal Information with third parties that help us use your Personal Information as described above. For example, we use Shopify to power our online store (you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy). We also use Google Analytics to help us understand how our customers use the Site (you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/). You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of any of these targeted advertisers here:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
ADDITIONAL GENERAL DATA PROTECTION REGULATION "GDPR" INFORMATION
Our shop is powered by Shopify. Shopify works with merchants and users around the world, including in the EEA. If you are a European resident, you have certain rights under European law with respect to your personal data, including the right to request access to, correct, amend, delete, port to another service provider, or object to certain uses of your personal data. Any visitor and/or customer of hatchforkids.com who wishes to exercise these rights is encouraged to contact us directly through the information provided below.
If you are a European resident, note that we are processing your information in order to fulfill contracts we might have with you (for example if you place an order through the Site), or otherwise to pursue our legitimate business interests listed above. Any customer or visitor (part of the EEA or otherwise) that does not agree to the terms listed herein is prohibited from using the Site.
Furthermore, a copy of the Data Processing Agreement can be found at: https://www.shopify.com/legal/dpa.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided below:
P.O. Box 25212, Portland, OR, 97298-0212, United States